Many NOZAsubscribers are accidental prospect researchers – fundraisers who, because of aneed for research, find themselves delving into the Internet to findinformation about their potential donors. If you have found yourself in this situation, you are not alone, and you now have a brand-new training resource toassist you – whether or not you have any background in research!

The Advancement Research Toolkit was created by expert researcher Aimee Fitzgerald, who has nearly 15 years’ research experience, tohelp nonprofits of all sizes achieve their fundraising goals. The Toolkitcurrently features five robust online courses and more than 200 pages ofcontent. Using The Toolkit even makes you eligible for 5.5 credits toward CFREcertification.*

Asked what wasso unique about The Toolkit, Aimee said, “To gain insider’s tips on prospectresearch, you no longer have to spend time away from the office or incur traveland lodging expenses by attending a conference. And, in this economy, theimportance of targeted research has never been greater – you need to knowwhether to ask your donor for a $1,000 gift or a $100,000 gift. Learningonline, at your own pace, with your own prospects is a ‘no-brainer’ investmentin your cause.”

Since thechallenges to advancement staffs are ever-changing, the Toolkit is a flexibleresource, offering interactivity as well as convenient, easy-to-navigatematerials. Subscribers can use the Toolkit’s online question-and-answer section and page-by-page commentary, and also have direct access to Aimee throughprivate email conversations for confidential response to specific prospectresearch questions and challenges.

Check out the online demo and the indexesof the course contents. This looks like it will a great “tool” in any nonprofit’s arsenal!