Be Certain In Uncertain Times
Managing Editor
VisionWork Associates, LLC
Yes, these are uncertain times for our economy. How is the successful nonprofit leader supposed to respond? Should you panic? Should you immediately cut program budgets? Should you simply duck your head and wait for this to all pass by? NO! This is the time for ACTION not REACTION.
ALL successful enterprises go through difficult times. And that is the key - they go through these times. While you may fear an uncertain future, you cannot allow fear to drive decision-making or to create paralysis
. You have to go through these times and come out the other end a vibrant and impactful organization.Here are a few simple things you can and should do to insure that your nonprofit survives these times, and is positioned to thrive once things stabilize (and they will!):
ASSESS
- Look carefully at your programs, finances, funding mix, systems, and your Board of Directors. Use your mission and values as a guide. What is working well? What needs adjusting? Tough times are when survivors evaluate and make decisions about the future.STREAMLINE - Focus on the activities that are central to your mission. Do those things extremely well. Make room for the future by deciding what to keep doing vs. what to let go of. Phase out of a program that is no longer relevant to the mission, or a program that is being done much better by others, or a program that no longer is viable.
PLAN - When for-profit companies see an economic downturn, they use the time to prepare for the next upswing. They review and revitalize their strategic long-range plan. This is a great opportunity to clarify your future vision, to "think outside the box" about what is possible, and to set in motion the plans that will prepare for what's next.
RELATE
- Engage your significant donors in honest conversation. Tell your story. Listen to what really interests them about what you do. Strengthen your relationships with all your donors - because relationship is the basis for ALL fundraising. Let them know what you are continuing, and what, if anything, you are letting go of.Talk internally as well. Make sure everyone hears and understands your strategic direction
. When people are clear on your future, it instills hope that you will all go through this successfully. It is vital to have everyone telling the same story to your community.LEAD
- Organizations that survive have someone at the helm willing to make difficult decisions with grace and style. Leaders take action quickly and decisively when necessary. Leaders inspire and reassure their staff and the community.COLLABORATE - Work together with other nonprofits on a more committed level through strategic collaborations. Look beyond the obvious partners to find groups that can help you achieve your mission and vision while making great use of your existing limited resources
.MANAGE
- Know your organization inside and out. Manage your reserves and cash flow. Keep updated on a more regular basis. Be ready with alternatives in case you encounter a bump in the road. Meet regularly with your staff to take the organization's pulse, and ensure compliance with the direction you have set.GET OUTS
IDE PERSPECTIVE - Don't get stuck in what you "know." Bring in a fresh set of eyes and a keen understanding of the nonprofit field - someone who isn't afraid to ask you tough questions and help you implement the answers.
Comments